Get the audience of a billion dollar brand on a small business budget

I know what you’re up against. I’m one of you, and like you, I’m one of the 30,000 companies that Quicken Loans left in its dust when it passed us to become the nation’s largest residential mortgage lender in the 4th quarter of 2017. It’s held that title ever since, originating $320 Billion loans in 2020.

Quicken says that two-thirds of its revenues now come from Rocket Mortgage, which went public as Rocket Companies in 2020.

Rocket Mortgage users can go from application to approval and lock their rate online, without having to talk to anyone.

That means millions of borrowers believe your offer is a commodity.

“I don’t care if I don’t get a live a human on the phone.”  — Rocket Mortgage Customer

“I don’t want to have to ‘deal with’ a person. I just want to do it all online.”  — Rocket Mortgage Customer

Rocket Mortgage has created an audience of rate and fee shoppers.

It may feel like a steam roller is coming your way. I get it. But I can help. I’m not just an outside marketing agency—I’m in this business. I feel your pain every day.

You see, what really drives a borrower’s willingness to make the largest financial transaction in their lives is trust.

Rocket Mortgage has created so much trust and authority in its audience that people are willing to finance their homes, from beginning to end, online, without talking to a human on the phone.

The borrower misses out on the creativity and hard work your team brings to the table. Online automation can’t step back, look at the borrower’s bigger picture, and suggest an alternative that would better serve them the way you can.

Here’s how we inspire a massive audience to trust you: Establish your authority.

We build up your online library of articles so that prospective borrowers can meet you, learn about you, and learn from you, on their terms. Online. Before contacting you. Here’s why:

Gartner and the Corporate Executive Board both discovered in their exhaustive research that customers do their own research and are two-thirds of the way through the buying process before they ever contact a sales person.

People want to buy, but they don’t want to be “sold to.” Rocket Mortgage knows this. But did you know that Rocket Mortgage has:

• 183 “Home Buying” articles

• 35 “Loan Types” articles

• 80 articles about “Mortgage Basics”

• 59 articles about “Refinancing” on its website?

Why? Because this now publicly-traded company understands how its customers want to buy. They want to be guided, but from a distance. They want to learn enough to get by without “interference” from someone trying to sell them something.

In addition to serving as a mortgage and business loan broker, I also write three to six articles each month for Investopedia, which has 19 million monthly readers. After watching the billion dollar brands steamroll over the hard-hustling, creative lenders who offer personalized service, I decided to help re-write the story of our industry. I am now at your service, to guide you from commodity to authority in the eyes of many more people who need the loans you provide.

You will get found by more people who need your loans and value your service.

Your custom library of articles will establish your authority, and the borrowers will trust you. People flock to “thought leaders.” We’re going to make you one so that people who arrive at your website will think to themselves,

“Wow. This company really knows what it’s doing. Look at all the education and advice it has published on its website.”

And as we build your advice library with articles and infographics about the home-buying process, loan types, mortgage basics, and refinancing, visitors will recognize your authority and thought leadership. But in addition to that, we’ll also add the secret sauce.

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